part of an environment: economic, social, political 
infrastrutures. Are we going to see a major change 
in our institutions in the next 30 years because of 
the introduction of online systems and multimedia?

A:  We are seeing it already. The opening of 
McLuhan’s The Medium is the Massage  is a quote 
almost like the question you asked, which was that 
everything is changing, how we educate ourselves, 
how we do business, how we communicate, how we 
govern ourselves, how we relate to each other, 
how we think about ourselves. And I think we’re 
seeing this change really starting to accelerate 
now that we have digital media as a tool for